Hi, I'm
Federico
I code, automate and run campaigns. I work with small businesses and brands that need their website to stop being a brochure: apps that run the operation, stores that actually take payment, and campaigns that generate measurable enquiries. One point of contact end to end, instead of bouncing between three vendors.
Build / Automate / Measure / Scale
- +20
- projects delivered
- +5
- years building software
- 🇦🇷🇪🇸🇮🇹🇬🇧
- markets
Selected work
01
02
03
04
05
I don't sell loose parts
I install the system
that grows your company
Each part works on its own, but the leap comes from the whole: capture, organise, automate and measure inside one circuit. So that growing doesn't mean hiring more people for repetitive work.
01 — Capture
Sites, apps and stores that sell
The front door. A site, app or store that loads fast, ranks on Google and does its job: bookings, quotes, client portals, catalogue or payments wired to everything else. Not a pretty brochure — the place the money comes in through.
02 — Organise
Custom systems and integrations
The core of the operation. Dashboards, CRMs and integrations that pull together what today lives scattered across spreadsheets, WhatsApp and somebody's memory: orders, customers, stock and invoicing in one place, with role-based access.
03 — Automate
AI automation
The work that stops being done by hand. Workflows that move data between your tools: the lead lands in the CRM on its own, the order fires the alert, the report builds itself and arrives. Every hour you automate is an hour you never spend again.
04 — Measure and scale
Google Ads and tracking
The fuel and the thermometer. Campaigns since 2017 with conversions properly tracked: you know which pound spent brought which enquiry, and which enquiry became a sale. Without that, advertising is gambling.